Adweek (23 May 2016)

Review: The all-new Adweek gains information and data for advertising, media and advertisements execs that you simply can’t locate at any place else. every one factor contains profiles and interviews with best newsmakers, evaluations of sizzling advert campaigns, the newest developments in print, electronic and advertisements and lots more and plenty more.

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Meanwhile, analysts believe the company should seek a buyer, or else risk getting stuck in a gloomy groove for the foreseeable future. ) Employees: 2,000 Ek, 33, has been making his musicstreaming service, which boasts 75 million users, sound a lot better to advertisers seeking mobile options. In March, he introduced Overlay Mobile, a display format that only plays when users have the screen open, guaranteeing, at least in theory, 100 percent viewability. At the same time, the company partnered with data management platform Krux to better target specific consumer segments like sports fans, luxury shoppers and fitness junkies.

We are working to implement proven management methodologies, remove inefficient spending and streamline our organization, while investing in our brands and innovation to drive long-term profitable growth,” Hees says. Translation: The company is closing seven factories and cutting 2,500 North American jobs. Such moves may sound unappetizing, but toughness probably suits Kraft Heinz— parent of brands like 38 Capri Sun, Jell-O, Kool-Aid, Maxwell House and Oscar Mayer—which competes in an especially cutthroat space.

Was it obvious or impossible? ” 73 JOHN STANKEY CEO AT&T Entertainment Group, AT&T Services (incl. 5 billion acquisition of DirecTV. Now he oversees operations at the satellite broadcaster—taking over from former chief executive Michael White— and recently was quoted as saying that he plans to double down on content to help DirecTV (already a player in sports and scripted shows) stand apart from its competitors. “Our goal is not to outNetflix Netflix,” he said in an interview. “Our goal is to offer our customers a little different experience.

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